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South African Market
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South African market have been always considered a Stop Over market for Dubai, but during the DTCM Roadshow/workshop conducted in Johannesburg, Durban, and Capetown in October, the main emphasis was on the promotion of Dubai as an end destination for a longer stay. The current average length of stay is 3-4 nights and the target is to increase to 5-6 nights.
The South African population is 46.9 people, 4.4m White, 4.1m Mixed Race (Colored), 1.2m Asian, and the remaining 37.2m are Africans. Propensity of outbound travelers is estimated at around 5% of the population (2.3 million).
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60% of the travelers book through Travel Agents, while the rest book directly or via the online booking engines. 30% stay in 5 star city hotels, 22% at 4 star city hotels, and the remaining stay at 3 star or hotel apartments.
Alpha Tours captures a fair market share from South Africa, and we expect a major increase after attending this roadshow.
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